Why Cherry Optical

State of the art equipment, skilled expertise, and outstanding customer service

Cherry Optical: A Rich History, A New Beginning

 

Located in the Detroit suburbs, Cherry Optical is a thriving, innovative optical lab that still espouses the family values of its heritage. Since becoming part of The Network, Cherry has excelled at maximizing the benefits of high automation. By connecting the lab’s surfacing, AR coating and finishing departments via conveyor, Cherry has brought outstanding efficiencies and time-saving to the lens making process. It’s also one of the few labs that can produce virtually any digitally surfaced lens from the likes of Essilor, Shamir and BluTech.

In addition, Cherry is being guided by a brand-new team of optical professionals who bring expertise and new insights to a venerated business.

To start with, meet Tyler Morton, Cherry’s president. Tyler was born and raised in Tampa, FL, but has made Youngstown, OH his home for many years, having graduated from Youngstown State University with a B.A. in Marketing & Communications. An accomplished athlete and avid golfer, Tyler ran  the 100m hurdles in the Junior Olympics in Europe and played safety and wide receiver at Youngstown. He’s married with two daughters and a third on the way.

On the sales side, there’s Lauren Juncaj who covers southeastern Detroit for Cherry. Lauren attended Michigan State University and majored in interpersonal communication (great training for a sales rep). She has worked in optical for five years, primarily with Essilor Labs of America and has been with Cherry for six months. Prior she worked for Johnson & Johnson in the company’s orthopedics and sports medicine division. She’s married with two children. Says Lauren: “I’m here for my customers. Their satisfaction as well as that of their patients is and always will be my number one priority.”

Her counterpart covering the rest of Michigan and parts of Indiana is former nurse, former flight attendant Melissa Powers. Born in Portland, OR, Melissa grew up in Traverse City, MI and currently lives on Gun Lake in Yankee Springs, MI. Melissa joined Cherry nearly two years ago, and brings with her over two decades of medical sales experience. Despite her broad sales territory, Melissa still has time for her three kids and six grandkids. Says Melissa: “I’m always working to provide the best in customer service and optical solutions for your practice.”

Cherry Optical is certainly in good hands!  Feel free to contact Tyler, Lauren or Melissa, or any of the Cherry team, to discuss your practice needs.

Eyeglass Lens Manufacturing

Cherry Optical is one of the first optical laboratories in the nation to process full backside prescriptions. We produce full backside prescriptions by the two major, worldwide lens manufacturers: Shamir and Essilor

Anti-Reflective Coating

Cherry Optical produces the world-renowned anti-reflective lenses. Our state-of-the-art anti-reflective lens manufacturing facility is nationally recognized by the industry as one of the finest facilities in North America.

3-Piece Mounts

Our high-quality laboratory is acknowledged for producing some of the best 3-piece mounts by world-famous designers. Our commitment to utilizing the most cutting-edge technology sets us apart from the competition.