Facegram…or is it Instabook, Instaface….Instapot?!….Oh, you know…that social media platform!

Social media is a huge part of today’s world! According to Adweek.com, roughly 69% of the adult U.S. population uses social media. A Pew survey concluded that almost 94% of teens are on social media. Needless to say it can be an invaluable tool for any business to boost sales, awareness, and so much more! So if you feel a bit overwhelmed by it, don’t worry because Dr. Kash has some tips this week to help make the most of social media for your practice.


We live in the age of the screen! Information literally at our fingertips! So most often when you want to find more out about a business, store, movie, etc. you go directly to their website or social media page. One of the keys of the social media game, as it relates to business/marketing, is definitely consistency. Don’t leave your social media sites unattended for a long period of time. Keep posts fresh, at minimum 3 times a week. This helps you to stay relevant to current and prospective customers/patients. If this seems too daunting a task for one person to handle due to workload, delegate to different staff members to stay up to date in your social media presence.

Secondly, make sure your content is valuable and relevant to your followers/readers. Keep them engaged, provide information, but just enough as to leave them wanting to find out more. With content in mind, you can also provide incentives such as discounts or exclusive deals if, for example, they follow you on all social media outlets, or for referral, etc. You may even hold contests, all with the purpose of driving more traffic to your sites and most importantly, your business. In all of your social media experiences, let your practice’s unique personality shine through! Be professional, but be real and relatable.

Dr. Kash hopes you have fun posting and sharing! He also encourages you to use social media to your benefit and success! Until next time…













New Year!

Ah, new year, fresh start…’tis the season of resolutions! Like many, maybe this will be the year you work on that stunning physique you’ve been dreaming of, or perhaps being a little wiser with the credit cards. Whatever the case may be, make sure eye health and regular exams are at the top of the list. January is National Glaucoma Awareness month and Dr. Kash has some important facts he’d like to pass along!

According to Glaucoma.org, here in the U.S., there are roughly 120,000 people suffering from blindness due to glaucoma. Glaucoma pretty much acts as a “thief” stealing sight without much warning and is actually a set of eye diseases, not just one singular disease. The onset is gradual and gives no noticeable warning and in most cases affects peripheral vision first. Toward the later stages of glaucoma, it may cause “tunnel vision” and eventually cause irreversible blindness. So who’s at risk and how do you stay ahead of the disease.  Those over the age of 40, who have a family history of the disease, have high pressure in the eye, or suffer from diabetes, migraines, and high blood pressure  are just some of the risk factors for this sight thief. In order to detect glaucoma or have one leg up on it so to speak, it is imperative to have regular complete eye exams, especially if one has any or all risk factors for it.

Dr. Kash want you start the year off right and healthy of course! So in order to see all the great things ahead for you this year, it may be in your best interest to keep eye health in mind! Happy New Year everyone!

Summer Where Art Thou!?

Brrrrrr….it…is…that…time…of year where Dr. Kash can’t stop shivering and starts his countdown to summer! And in the desperate longing for the warm sunny days to return, there’s at least one thing Dr. Kash can keep using all year long that reminds him of the beach…sunglasses! The importance of shielding our eyes from harmful U.V. rays cannot be stressed enough! It’s not just a summer thing…it’s an all year long necessity! So, this week Dr. Kash has some friendly reminders when it comes to U.V. protection.

  • Be in the know. Just because you’ve purchased a pair of sunglasses does not mean that is has U.V. protection. Be sure to look for a label, sticker, or tag stating that the sunglasses you’re purchasing have protection.
  • Dark does not equate to more protection. U.V. protection doesn’t have to do with color. Just because the lenses are dark, according to the Vision Council, doesn’t mean they will better protect the eyes if no U.V. protection is present. On the contrary, without actual U.V. guard, because dark lenses will dilate the pupil, it can actually allow more harmful rays into the eye!
  • The kiddos need protected too! Little eye are still developing and maturing which means it’s absolutely imperative they be protected! With the added bonus of course that they will look extra cute and stylish!
  • Eye still need protected during winter! Just because we don’t actually see the sun as much as we’d like to in the winter months, doesn’t mean it went away. Behind the clouds, even in summer, the sun’s rays are still beaming down at us so we need to be guarded.

So, shield those eyes, enjoy the holidays, and stay warm my friends!


‘Tis The Season

‘Tis the season of sharing! This week Dr. Kash had some great tips passed along to him and he would like to share the wealth! He hopes you find them just as useful as he did and may it help in your success as a practice! Happy Holidays!

Holy Sugar Batman!

Wilford Brimley has had the “Diabeetus” for over 20 years now, and he takes some simple steps in managing it. We’ve all seen his commercials…yes, he is the “diabeetus’ guy! Simple steps are all it takes when it comes to staying ahead of the disease, especially since it can have a serious effect on the eyes and your vision! So, Dr. Kash would like to offer some valuable information, as well as steps to early detection of diabetic eye disease, prevention, and management.

For starters, if you happen to be diabetic (and even if you’re not), routine eye exams are extremely important! Having a dilated eye exam at least once a year can help to detect certain eye diseases. Secondly, if you’re a smoker with diabetes, you may seriously want to consider ditching the habit for better overall health. Being sure to stay on top of your health can surely help to prevent certain vision complications from high blood sugar or at least prevent it from worsening. Four of the top diseases that can negatively affect one’s vision include diabetic retinopathy, diabetic macular edema, glaucoma, and cataracts.

Diabetic retinopathy in a nutshell is basically damaged blood vessels within the eye which can damage the retina thereby damaging you r vision. Diabetic macular edema usually tends to develop in eyes already affected by retinopathy and damages the macula which is the part of the retina which allows us to so such things as recognize faces and drive. If damaged, it can lead to sharp vision loss or worse, blindness. Glaucoma can cause damage to a bundle of nerves called the optic nerve which connects the eye to the brain. Having diabetes increases the risk of developing this disease which can also lead to vision loss if left untreated in its early stages.  And finally, diabetics are also at an increased risk of developing cataracts which clouds the lenses of our eyes leading to sharp vision loss.

So you see, Dr. Kash wants to make sure you keep you baby blues healthy which means being sure to manage the “diabeetus”! This means eating healthy, watching cholesterol and blood pressure, getting your A1c checked, as well as regular eye exams to keep your vision in tip top shape!


Eye Makeup Safety 101

Trick or treat, smell my feet, give me something good to…Oh…sorry, Dr. Kash is just a little excited for Halloween. The costume is all ready and you can’t forget a great makeup job to really look ghoulish! Dr. Kash already went over contact lens safety, but he also wants to make sure we’re careful with makeup. And this doesn’t just apply to Halloween, but everyday use as well!

So maybe besides the creepy contacts one may be looking to use for this year’s costume, eye makeup is next on the list. Of course eye makeup plays a big role in the daily routine of women around the world, so taking extra caution when using eyeliner, more specifically water based ones, as well as mascara and fake eyelashes, is a good idea. The reason being, these can carry a buildup up bacteria that can get into the eyes.

Not to mention, taking extra caution not to accidentally poke  yourself in the eye, especially when we’re running late in the morning because we spilled our morning coffee, so we cried and now the  makeup we have on is running and needs touched up so we don’t truly look like a zombie or rabid raccoon! Know what I mean?! Ok, so back on track, an accidental poke can scratch the cornea and that is no bueno! So what can we do stay safe to stay safe without totally giving up eye makeup?

  • Well, for starters, making sure to check expiration dates is ideal because old makeup has a greater chance of carrying bacteria.
  • Secondly, be sure to use clean brushed when applying makeup.
  • Although sharing may be caring in other instances in life, makeup is not one of those. So maybe don’t!
  • Just be cautious with any pointy, bristled, sharp objects around your eyes, always!

So, have fun this Halloween (and every other day) but remember to stay safe!





Dude, Where’s My Lens?!

It’s the time when ghouls and goblins, witches and vampires will soon be invading the streets! Ahhh! Ok, so not really, maybe Dr. Kash is being a bit dramatic, but it is October which means Halloween is approaching! Of course there will be parties, parades, and trick or treating to be had and that means dress up! With costumes and makeup, often times different colored contacts or spooky ones come in to play. Dr. Kash would like to share some contact lens safety advice not only for the Halloween season, but for everyday use as well.

Prevent Blindness.org has declared October as Contact Lens Safety Awareness Month. So there are some things to keep in mind when wearing contact lenses. First and foremost, because contact lenses are considered a medical device by the FDA, they are illegal to sell without a prescription. Something to keep in mind when playing dress up or for cosmetic reasons.  Also, purchasing contact lenses over the internet, in stores, or flea markets is probably not the safest thing to do. Always consult your eye doctor for your contact lens needs.  According to the AOA Contact Lens and Cornea Section (CLCS) chair Thomas Quinn, O.D., …”it’s extremely important that consumers get an eye exam and only wear contact lenses, with or without vision correction, that are properly fitted and prescribed by an eye doctor.” Again, Dr. Kash can’t stress enough the importance of protecting our peepers!

So, here are some tips from the American Optometric Association when it comes to handling and wearing contact lenses:

  • Be sure to wash and dry your hands when handling your contacts to help minimize and prevent the spread of harmful bacteria or dirt from getting into your eyes.
  • Be sure to follow the recommend wear time by your eye doctor. This will reduce eye irritations and possibly eye damage.
  • Be sure to regularly replace your contact lens case and clean them as well.
  • Do not sleep in with your contact in. This increases chance for infections.
  • Only use fresh contact lens solution to clean your contacts.

So look good but be safe at the same time! Dr. Kash has your best interest in mind! Now, give me candy! Happy Halloween!

Think Safe!

So now we know how important it is to protect little Billy’s eyes so maybe one day he has a shot in Professional sports, but what to do in the event little Billy forgets his brand new sports goggles or protective eyewear? This week Dr. Kash has some first aid tips in the event of an eye injury.

First things first, should a child sustain any type of eye injury never just assume that it is harmless! A call to the doctor couldn’t do any harm, on the contrary, it can help tremendously. Dr. Kash has the following advice for first aid:

  • For any and all eye injuries, don’t rub or apply pressure to the eye.
  • In the event of a blow to the eye, you can apply a cold compress but try not applying pressure. Contact your doctor.
  • For cuts and punctures, do not wash the eye out. Shield the eye but do not apply pressure and contact your doctor immediately.

So when is an emergency trip to the E.R. the best thing to do? If any of the following things occur,Dr. Kash suggests going to emergency is best:

  • Loss of vision or any trouble seeing.
  • Severe eye pain or blood in the eye.
  • Nausea or vomiting right after an eye injury.

Again, Dr. Kash wants to stress the importance of protecting young eyes by using the appropriate sports safety eyewear!  The kiddos can’t enjoy their sports if they can’t see! Most eye injuries can certainly be prevented by taking the necessary measures to protect them! Stay safe!

Think Fast! (Part 2)

So, we’ve already established the fact that we want little Billy’s eyes and vision to be protected so he may have a future in Pro sports, but next comes the task of finding the right protective eyewear! Ah, but you might say ‘well little Billy wears prescription glasses and he has sunglasses too…isn’t that enough?!’ Dr. Kash has the answer to that question and it is……a …..resounding no! Little Billy needs sports eyewear or goggles. Unless little Billy is playing a low impact sport such as fishing, track and field, tennis, or golf. Even still, better to be safe than sorry!

You see, sports eyewear or goggles are made with an impact resistant material known as polycarbonate. This material can help protect the eyes from fast moving objects. And while material is important, choosing the right frame is equally as important. Prescription lenses can be put in the majority of sports frames and the frames themselves are also made from a highly impact resistant material. Not to mention most of these frames come with a padding to protect the face and eyes from impact. Some protective sports eyewear can even be made to fit inside of a helmet if necessary.

When it comes to children, however, we need to, make sure to get the proper fit for the protective eyewear. Buying goggles bigger than necessary so a child can grow with them is a common mistake. Protective sports goggles should fit properly, not loosely, or on the flip side not too tightly.

So, Dr. Kash can’t stress enough the importance of protective eyewear, especially for the young eyes! Stay tuned because next week Dr. Kash has first aid tips in the event of an eye injury.





Think Fast!


So, the kiddos are back in school and we all know what that means…sports! Whether it’s football, baseball, soccer, etc. eye safety is of the utmost importance. I mean, little Billy can’t play if he can’t see cause little Johnny cranked that fast ball right to little Billy’s face and got him right in the eye! Ouch, that’s going to leave a mark! Dr. Kash wants to make sure little Billy, and kids like him, have the chance to make it the Major Leagues one day, with vision and eyeballs intact! So, in recognition of sports eye safety month, Dr. Kash has some tips and brings awareness in this three part series.


According to the National Eye Institute, eye injuries are the leading cause of blindness in children and account for nearly 100,000 doctor visits a year! The reality is that the majority of these injuries can be prevented by simply using the proper eye protection. Regular prescription glasses won’t do the trick. It is imperative to use the right safety glasses, goggles, shields, or guards designed for different sports. Different sports are categorized by risk factors for eye injury which vary from high to safe. A high risk sport would be one such as basketball or paintball whereas a safe sport would be gymnastics or track and field.

Stay tuned, because next week Dr. Kash has some guidelines for choosing/finding the right eye protection for the athlete!